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“If we improve engagement with the right products, services and tools we’ll improve health outcomes, and we know when we improve health outcomes we lower healthcare costs." — Larry Merlo, CVS Health CEO Larry Merlo Says Completed Purchase Of Aetna Will Create 'A New Healthcare Model', Forbes
Better access and lower costs are the goals behind CVS Health’s finalized purchase of Aetna. The merger is yet another indication that healthcare is moving in a new direction. CVS Health joins companies like Apple, Amazon, and GM in finding new ways to engage with patients, provide higher quality care, increase access, and reduce costs for everyone involved.
So, how does CVS Health’s acquisition of Aetna hope to change the healthcare industry? Let’s take a look at their ideas for improving access and engagement with retail locations and better data.
As a health insurance company, Aetna has a wealth of data and experience in understanding how to improve patient outcomes. But, they lack a clear, effective way to communicate and engage with patients. Enter CVS Health.
Seventy percent of the population lives in a community with a CVS Health store. Stores employ full-time pharmacists and offer a variety of health and wellness products, but they’re also dependable retail locations for everything from groceries to gifts.
CVS Health hopes to combine Aetna’s knowledge of improving patient outcomes with the convenience of the community drugstore. Part of that plan includes building on the abilities and trusted relationships that most CVS Health customers already have with their pharmacists.
The same ideas and motivating factors behind the CVS Health/Aetna deal are already at play within an on-site clinic, including better access, rich data, higher engagement, trusted relationships, and lower costs.
Learn how dedicated care teams, empathetic listening, and a focus on behavior change elevate our clinical experience. Check out our white paper: Two Truths About Patient Engagement And Healthcare Costs.
Stay current on healthcare industry developments, Vera updates, in-depth resources, and interviews with Vera providers