Traditional healthcare’s broken systems don’t give providers the time or resources to give patients anything beyond broad diet and exercise recommendations. CrossFit CEO Greg Glassman is hoping to improve on that relationship by training doctors directly, and hopefully earning their recommendations.
Glassman believes CrossFit is an opportunity for providers to connect their patients with a program that aggressively supports healthier lifestyles.
At CrossFit gyms, members engage in HIIT (high-intensity interval training) classes run by trainers who act more like drill sergeants than coaches. But, as VOX writer Julia Belluz noted, “what really set the class apart was the sense of community ... At the end, I felt strong and uplifted. It wasn’t hard to see why CrossFit has spread so quickly, and why so many people are hooked.”
Creative solutions like Glassman’s are needed to help revamp the way healthcare works. But driving behavior change doesn’t have to happen in a gym. We’ve seen firsthand how providers and health coaches can empower patients to change their behavior.
At an on- or near-site care center, providers and health coaches work collaboratively with patients. These dedicated care teams support patients through empathetic listening and help them set SMART goals that reflect their barriers to better health.
Just like CrossFit’s positive community inspires members to keep coming back to the gym, clinic care teams support patients through exceptional clinical experiences and a sense of accountability. As an added benefit, care teams address behavior change from a whole health perspective, driving better outcomes for a patient’s psycho, social, and physical well-being.
Want to learn how dedicated care teams and a coach approach drive behavior change at an on- or near-site care center? Check out our FREE eBook: Sick Care Is Doomed to Failure.