“With the size, knowledge and willingness to force change in the healthcare industry, it was only a matter of time before millennials actually made it happen. Like healthcare law reform, they’re totally transforming the way insurers and care providers work.” — "Millennials: Changing the rules of engagement in health care"
Meeting the needs of millennials is becoming increasingly critical for employers. In 2015, the Pew Research Group announced this population had eclipsed Generation X to become the largest percentage of the country’s workforce.
Top talent requires top benefits
According to a report by PwC, the top priority for job-seeking millennials is finding a position that offers the best work/life balance. Second priority is great healthcare.
Millennials define great healthcare differently than previous generations. PwC lists four essential elements employers should consider when designing a benefits plan with millennials in mind.
Switch from strictly health-focused plans to well-being plans that consider work/life balance and focus more on experiences than benefits alone
Create close relationships between insurers, healthcare organizations, employers, and consumers in order to better adapt and meet the needs of millennials
Expand services to offer more holistic, personalized care with real-time support and feedback
Acknowledge millennial preferences for products and services driven by ethical and responsible causes, even if it means paying more for those products and services
Major healthcare companies, like Kaiser Permanente (KP), are taking note of these recommendations. They’ve released five tips for employers who want to attract top millennial talent with innovative benefit strategies:
Easier access to care with walk-in care clinics
Quick online diagnoses with online interviews and auto-generated treatment responses
Convenient mobile access to make appointments and communicate with providers
Choice of coverage components that allow employees to choose from up to 20 different benefits plan combinations
Real-time consultations through a 24-hour consulting nurse service
While KP’s approach certainly offers innovative approaches to meeting the needs of millennials, it seems to overvalue mobile services, hotlines, and digital interactions. Digital access is important, but it doesn’t get to the heart of improving the primary care experience. The overarching theme of PwC’s recommendations is to create more personalized experiences that focus on overall well-being. It’s hard to make personalized connections through auto-generated treatment plans.
Vera gives millennials personalized care with convenience
The personalized care that millennials seek is best achieved through in-person interactions and empathetic listening. Making meaningful connections with patients drives positive health outcomes, whether in person or through an app. So, how does Vera Whole Health respond to the recommendations of PwC’s report? By fulfilling the same needs Kaiser Permanente identified, but in a way that emphasizes deep engagement with patients:
Access: Vera goes beyond walk-in clinics by placing on-site clinics right where millennials work, so great care is never more than a few steps from their desk
Online Services: We provide telehealth services so millennials can access providers when a quick in-person visit isn’t possible
Well-Being vs. Healthcare and Wellness: We focus on well-being through health coaching rather than simple wellness
Freedom in Coverage: Access to primary care at little to no cost rather than dozens of coverage choices makes millennials more likely to take advantage of service
Whole Health Councils: A forum where millenials and other employees take an active role in shaping the health culture of their employers
Vera provides millennials with the personalized care they want. Accessible on-site clinics make care convenient and our whole health approach ensures that their mental, physical, and social health needs are met. And we do all of it in a way that reduces costs for you as an employer.