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And your employees are not the only ones receiving the big news. Your announcement should also include communications to the local community and your shareholders.
Take an inside look at the fourth chapter of our recent eBook: A Strategic Guide to Planning & Launching An On-Site Clinic, to learn how to set your clinic up for success from the first announcement.
Focus on the benefits for employees, not features. Here are some things you can get your employees excited about:
Launching an on-site clinic or care center is an opportunity to show the local community your organization values its employees. The specifics of your announcement depend on the character of your community.
Launching an on-site clinic or care center is an opportunity to show the local community your organization values its employees.
Press releases work well in urban areas where personalized connections aren’t feasible. Your message is about investing in employee health, while also being mindful of the clinic’s effect on other systems and providers. Opening your clinic will pull employees out of other healthcare systems and away from some providers, but the result for everyone is quality care.