HR staff work constantly to communicate with their employees about a host of important issues. But it’s not always apparent whether all that information is actually getting through.

Using multiple channels is a great way to improve the efficiency of your communication strategy, but sometimes the problem has nothing to do with whether an email is more effective than a flyer. Sometimes the problem is simply that there’s too much information to take in.

Benefit Strategy Design: Solving An Impossible Task

Consistently rising costs in healthcare make crafting a benefit strategy a yearly challenge for employers. On average, large organizations can expect to spend 15% more on their benefits plan each year. What if employers have been asking the wrong questions? And what if it is possible to spend less by spending more?

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By narrowing down the messages you communicate, employees are less likely to feel overwhelmed by more information than they can digest. Based on our experience, here’s what we’ve found to work well when you just don’t feel like you’re getting through.

How To Prioritize Your Messages

  1. Make a list of all the messages you’d like to send to employees and have them engage with.
  2. Narrow your list down to the top three messages.
  3. Use multiple channels to focus on your three core messages and monitor feedback to see if your overall response rate is better.
  4. Revise future communication strategies to build on the successes and lessons learned from narrowing down your messages.

Once employees are engaging with your communications, it’s easier to test whether different channels are more effective than others. Over time, your HR team will have a solid strategy for clearly communicating new information, and your employees will be grateful for not overwhelming them.

Clear communication strategies helped the City of Kirkland launch their on-site clinic. Want to read how they engaged with employees about their new benefits? Read our white paper about designing the perfect benefits strategy: Benefit Strategy Design: Solving an Impossible Task.


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