The time is right for employers to invest in value-based primary care solutions, while leaving behind flawed, fee-for-service methods. Rising healthcare costs are driving the search for new solutions, alongside a growing awareness that fee-for-service models don’t necessarily deliver the best health outcomes. 

The Vera advanced primary care (APC) model offers a different approach with a radical realignment of focus. Rather than treating symptoms, it provides whole-person care, increasing access to preventative care, emphasizing the patient-provider relationship, and providing patients with a medical home. This model is based on the philosophy that holistic care leads to better employee health outcomes and reduced total cost of care.

It’s a disruptive perspective on healthcare with the potential to create enormous change. How can employers, who are interested in potentially shifting their benefits packages to value-based care, be certain it’s the right disruptor for them and their employees? 

There is a lot at stake. Benefits play a key role in employee satisfaction and retention, while keeping workforces healthy and productive. Rising healthcare costs are also increasingly putting a strain on both employers and employees. A new solution is necessary, but it needs to work as promised.

According to a recent article published by The Health Care Blog, investors have to start becoming more discerning about which disruptors they put their faith in. 

Which innovations will create true change?

Vera_Employers_Invest_Healthcare_Innovations_graphic1Healthcare has seen a massive and sustained influx of investment  — much of it in pursuit of bold and speculative promises. Over the past 45 quarters, major health plan stock prices have grown 4-6% per quarter. That’s around two times the growth rate of DJI and S&P.

Many investors are picking up on the trend towards transformation — but healthcare firms seem able to attract funding through big ideas, bold promises, and little proof of performance. As Brian Klepper and Jeffrey Hogan write in The Health Care Blog,

“Few investors critically evaluate a venture’s broader design elements to gauge its chances for success. Many startups have great ideas and some even operationally execute those ideas well, but … a viable venture must also integrate with its clients’ workflows and connect with existing players in the larger health care management ecosystem.”

Vera_Employers_Invest_Healthcare_Innovations_graphic2When employers are making their own decisions about which healthcare models will bring value to their benefits packages, they cannot afford to take a purely speculative approach. Big ideas and bold promises can only stretch so far. Employers must should search for a primary care partner whose approach is driving needed and proven change.

So, what sets the bonafide innovators apart from the rest? There are two important criteria to consider: performance data and independent third-party validation.

Why performance data is an essential indicator

Employers need access to proof that the healthcare innovation they’re considering will actually live up to the claims made. Performance data allows them to examine key indicators, including whether the model demonstrated:

  • A total reduction in healthcare costs
  • Lowered inpatient and specialist claims
  • Strong patient engagement and levels of satisfaction

In the case of Vera’s APC model, the data reveals that it’s an excellent fit for organizations that are increasingly considering healthcare from the perspective of value. Taking a holistic approach to health isn’t just a trendy, new innovation but a proven strategy that reduces total cost of care and keeps employees happy and well.

Disruption that actually delivers

Vera_Employers_Invest_Healthcare_Innovations_graphic4In the coming era, it will no longer be enough to simply introduce disruptions into the healthcare industry. Promises need to be backed by more than good intentions, because the stakes are high when it comes to benefit planning.

It’s not easy or simple to design a benefit strategy that controls costs while keeping employees invested in their care, productive at work, and healthy. It takes real creativity and innovation. APC is a fresh, new approach to healthcare that challenges the status quo, but with validated results. The numbers don’t lie. Giving your employees access to a supportive, medical home improves their health outcomes and reduces the total cost of care. 

Download Benefit Strategy Design White Paper

Back to blog