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Outreach is essential for the success of a clinic.
If people don’t know about the services available at their on-site clinic, they won’t utilize them. Beyond engagement, outreach also plays a vital role in ensuring clinical success and driving better patient health outcomes. Here’s how Vera utilizes its Clinic Triad and Whole Health Council to create the most effective outreach strategies.
The clinic manager, lead provider, and customer success manager make up the Clinic Triad. They ensure an on-site clinic serves patients and clients to the fullest extent possible. They also optimize outreach and engagement efforts.
The Triad collaborates with HR staff to come up with new outreach ideas based on their observation of how the clinic is working and using clinic data.
The Clinic Triad defines success metrics for each outreach effort. Katie Haas, Vera’s Customer Success Manager explains: “Before each outreach event, we define our general goals. For flu shots, we might ask ourselves what percentage of the population we want to engage by the end of the event,” says Haas. On top of that, Vera measures overall patient engagement on a monthly basis.
Consistently rising costs in healthcare make crafting a benefit strategy a yearly challenge for employers. On average, large organizations can expect to spend 15% more on their benefits plan each year. What if employers have been asking the wrong questions? And what if it is possible to spend less by spending more?
Once they determine the right metrics for a given outreach effort, the Clinic Triad follows a step-by-step process to optimize that outreach in the future. The result is a customized approach communicating and implementing outreach efforts at each clinic. "We aren’t a standard company with cookie-cutter approaches. The Vera team is excited, creative, and flexible in how we approach populations because there isn’t a one-size-fits-all solution for everyone," says Haas.
"We aren’t a standard company with cookie-cutter approaches. The Vera team is excited, creative, and flexible."
Here's how that custom approach works in practice.
Want to find out how the City of Kirkland sustained a patient engagement rate of 89% over two years? Check out our white paper: Benefit Strategy Design: Solving an Impossible Task.
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