"As an industry, healthcare has a head start in this era of personalization. Leaders have had to consider how to combine the efficiencies and quality of standardization (we all get the same flu shot) with the understanding that every person is different and health is affected by many factors ..." — Glenn Llopis

 Forbes is currently publishing a six-part series by Glenn Llopis entitled Healthcare In The Age Of Personalization.

You can read part 1 here. And you can also read part 2 here.

The reason this series is important, whether you're talking about healthcare or not, is the massive challenge we face: people are different. And while standardization is an important part of efficiency and measurement, the reality is that our world, businesses, and practices are more diverse than ever.

This is especially critical when we consider innovation in healthcare. From digital advancements in technology, AI and machine learning, we can't forget the individual who very likely doesn't fit perfectly within a singular box.

We have to balance the fast, cheap, anonymous consumer mindset with relational context, unique individuals, and empathy — all of which are the primary drivers of effective primary care.

Because here's the risk of avoiding personalization in healthcare:

Personalized care is essential to long-term health. But if going to the doctor when you’re sick or injured is this stressful, why would anyone go for regular wellness exams and health screenings?

They don’t.

That's why, in any type of healthcare innovation, there has to be a human. Because we're in the business of people.

Be sure to read this entire series as it's published. It's an important reminder and challenge that, as Llopis describes it, "As our population gets more and more diverse, keeping people healthy will increasingly depend on how well healthcare systems understand and address diverse populations. Yet, as noted above, diverse populations are not homogeneous — we are all individuals."

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